P1 Unit 3 - 1432 Words

In this assignment I will be comparing both Apple and Starbucks to find out how marketing techniques are used to market products. I will include an Ansoff’s Matrix, survival strategies, branding and relationship marketing. Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Growth Strategies – is a strategy aimed at winning larger market share, even at the expense of short term earnings. These consist of 4 broad growth strategies: * Product Development – is the creation of products with new or different†¦show more content†¦| | Starbucks Ansoff Matrix Starbucks Ansoff Matrix Market Penetration | Product Development | They started selling Coffee in | Starbucks released a new and | the beginning. But their coffee | improved drink called ice | penetrates the marketing by | frappes but they have recently | pricing it cheaper than its | added new flavors like | competitors | chocolate and strawberry | Market Development | Diversification | Starbucks started there | Starbucks recently purchased | company on the west coast | a tea selling shop called | of the USA but now it is know | Teavana in order to dominate | all over the world as one of | the tea industry as well as they | the best coffee houses right | have done with the coffee one. | now | | Branding is important in every single business. It makes them have an image that everyone can recognise. For example Apple’s apple that has a bit taken from it or McDonalds massive yellow M. All branding is unique to each company at it creates the image for the business. So when you want to eat and see the burger king logo then that will entice you to go and buy and product from them. Apple’s branding Apples logo of a half-eaten Apple is known globally around the world. The logo represents the story in the bible where eve eats an apple from the forbidden tree. It is said that Steve Jobs was a Catholic and that was the true meaning behind the logo. The name also has interesting storyShow MoreRelatedUnit 1 Level 3 P12238 Words   |  9 PagesUnit 2:Business Resources Unit 2:Business Resources 12AB3 Kabir Hussain Authorised Users Only 12AB3 12AB3 Kabir Hussain Authorised Users Only 12AB3 BTEC NATIONAL DIPLOMA LEVEL 3 Date issued: September 2012 Date work is to be handed in: December 2012 Context Page Introduction: 3 P1 Read MoreUNIT 3 - P1 P2 M12611 Words   |  9 Pagesï » ¿ Contents P1 Introduction When working in a health and social environment, it is important that the surrounding nature is safe and free of any potential harm. A hazard is something that can possibly cause you this danger. Hazards range from something being misplaced to a broken object. When identifying a hazard, risk assessments would take place to find out the best and quickest solution to prevent any danger. The definition of a riskRead MoreUnit 3 P1 M1 And D17271 Words   |  30 Pagesï » ¿Unit 3 P1 Describe how marketing techniques are used in the marketing of products in two organisations Product cycle Introduction The businesses and products I chose happened to be, Nike and their Mercurial football boots, and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse, and in their time, both these products have experienced a range of sections within the product life cycle. For example, due to Nike’s football boots having to be constantlyRead MoreUnit 3 P1 P2 P33507 Words   |  15 PagesUNIT 3: INTRODUCTION TO MARKETING P1 In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s. 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Moreover, the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets, it occurs when an organisation enters an existing market with currentRead Morep1- business btec level 3 unit 372275 Words   |  10 PagesUnit 37- P1 Report In this report I will be talking about how my chosen organisation, which is Primark, uses ethical issues to consider in its every day operational activities. Primark may not have some ethical issues that I will be discussing about in this report, but I will talk in detail about how they could use them, issues in their business. I will be explaining how Primark’s way of selling affects ethical issues and will be discussing about the things they need to be aware of whilst sellingRead MoreUnit 3 P1 Health and Social Care Level 3 Essay3314 Words   |  14 PagesUNIT 3 – HEALTH, SAFETY AND SECURITY IN HEALTH AND SOCIAL CARE P1 – Explain potential hazards and the harm that may arise from each in a health and social care setting. Hazards are referred to as anything that can cause harm to someone. Hazards can be found everywhere, for example, people will be able to spot hazards when travelling to work and when they are present in the workplace. Additionally, there are three main types of hazard, these are health hazards, safety hazards and security hazardsRead MoreBTEC Business Level 3 - Unit 3 Assignment 1 P1 Essay665 Words   |  3 Pagesï » ¿Unit 3 – Introduction to Marketing P1 – Task 1 What is marketing? Marketing is the function that connects businesses to their target audiences’ needs. 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